For the very first time in its history, WPP’s Kinetic consecutively won two of Adweek’s people awards, recognizing the agency’s high-caliber talent and inclusive, people-focused culture.
Most recently, U.S. Managing Director Maureen McCloskey was named an Adweek Disruptor. The Disruptor award recognizes unparalleled accomplishments in the advancement of equality, diversity, inclusion and work-life balance within the media and marketing industry. Maureen is changing Kinetic’s corporate culture to be more inclusive, rewarding, and gratifying for future generations. She’s been an advocate for working parents by pushing for schedule flexibility, and started the mentorship program LEARN (Listen, Engage, Ask, Reciprocate, Navigate), through which her employees have a safe space to ask questions ranging from women in the workplace to navigating their budding careers. According to Adweek, Maureen’s most important role is mentor, taking pride in helping “young men and women in the office have confidence that they know more than they give themselves credit for and pushing them to take chances.” As part of implementing Kinetic’s strategic framework, Active Journeys, Maureen helped develop Kinetic’s Employee Enrichment Program (K.E.E.P.), a collaborative talent program created to equip employees with the ingenuity they need to grow personally and professionally at the agency.
“We are fortunate to boast some of the most talented people in our industry. It’s inspiring to see we are moving in the right direction by creating a supportive environment where our people can bring their full selves to work and where our clients have partners that are dedicated to the advancement of equality and diversity,” said Maureen McCloskey. “I am honored to be named an Adweek Disruptor and I accept this award on behalf of Kinetic, and my team,” she added.
This nomination comes on the heels of Global CMO Liliana Caro’s induction as an Adweek Media All-Star. The Adweek Media-All Stars awards are the industry’s highest accolades for media planning and buying, celebrating the year’s trailblazers. Liliana designed a new and innovative approach to communications planning, centered around audiences “on the move,” implementing and customizing that model across different markets and geographies.
“Diversity is a part of our DNA and our commitment starts from the top,” said Liliana Caro. “With 2x more women than men in its global senior management team, Kinetic is a place where talent is recognized, celebrated and empowered, regardless of their gender, identity or background,” she added.
“I am very proud of Maureen and Liliana. This groundswell of recognition is a testimony to the quality and diversity of talent and service Kinetic provides to our clients around the world,” said Mauricio Sabogal, Global CEO of Kinetic Worldwide.