Rekorderlig: Thermal campaign takes off when sun shines

  • Challenge

    Rekorderlig wanted to use the capabilities of digital OOH to promote their range of cider flavours, adapting content to reflect the brand's appeal in all conditions during the unpredictable British summer.

  • Solution

    Using RUSH+, we set up a system to automatically trigger relevant content for weather, so rain or shine members of the public were served with dynamic creative from Rekorderlig.

  • Result

    Over the course of a week, Rekorderlig’s weather reactive content changed 6727 times across 9 regions.