Halifax was looking for a fresh and innovative way to encourage their customers to save money and engage with the bank’s saving services. They wanted an activation that told every type of saver that Halifax would give them extra.
Bring the iconic Thunderbird characters and story from Halifax’s TV activity to life in the real world via an interactive game. Kinetic Active and partners DOOH.com created a virtual Thunderbird world where gamers controlled Thunderbird 3 to save as many coins as possible while avoiding obstacles and gaining power ups. A leaderboard encouraged competition, with winners receiving prizes and merchandise. The activation was powered by MESHH with an experiential team, made up of Halifax branch employees, on hand to guide players.
The campaign received a fantastic reception from every city we visited. Customers lined up to try their luck saving money in the Thunderbird world, with almost 5000 individual games being played, resulting in over 60 hours of highly interactive game time.