What a year!
2016 was arguably the OOH advertising industry’s most newsworthy year to date. No longer purely a passive medium, we now have active, dynamic, full motion screens, fully supported by connected technologies, that deliver contextually relevant messages to a targeted broadcast audience - it’s been a transformational shift in a short space of time.
While fantastic news for advertisers, OOH’s evolution is also having an influence on how city planners are choosing to implement certain technologies. And it’s why the 2017 edition of THIS CONCERNS YOU is themed all around the cities of the future and the citizens who live within them.
If you haven’t received one yet and would like to get your hands on an actual copy of the magazine just get in touch with our editorial director Christy Johnston.