Unilever: Vaseline Alive Billboard

  • Challenge

    Vaseline want to proof Protection efficacy through real life.

  • Solution

    Demonstration Sun protection by Showing 24hr/7days leaf billboard.

  • Result

    Share of Marketing increase 5%. Over 1 Million - Billboard exposure during 10 days experiment. 2.2 million online impression on seeding within 15 minutes of Facebook live gain 52,000 views with 370 Comments and 100 Shares.