Warner Music Group: Green Day’s Radio Revolution Release

  • Challenge

    Increasing engagement and album sales of Green Day’s new release, Revolution Radio, amongst fans and other punk rock lovers.

  • Solution

    Contextually located street posters and murals prompted our audience to download the CEE app and use it to scan the logo of the album – a burning radio. They were then directed to a mobile game, The Green Day Slot Machine, through which they could win prizes, from an exclusive live track to a concert trip or a Gibson guitar in exchange for their email address.

  • Result

    The campaign garnered over 5K scans and 7K page views in just 2 weeks, across 172 cities in Germany. Plakativ Magazin and Invidis described it as as powerful offline-to-online innovation.