Kinetic Worldwide, the global leader in planning and buying out-of-home (OOH) media, is expanding into Russia. Kinetic is part of tenthavenue, the WPP-owned connected consumer group.
Launching on August 1, Kinetic Russia will be headed by CEO Ilya Cheredin. Cheredin joins the company from Poster Group, where he has worked for more than 20 years, most recently as Sales and Marketing Director.
David Payne, CEO World Markets, Kinetic Worldwide, said: “This is a hugely exciting expansion for Kinetic Worldwide and we are thrilled to be bringing our unique expertise and know-how into this arena. We will be able to offer clients in Russia an enormously rich experience and we look forward to many exciting new opportunities over the coming months and years.”
Ilya Cheredin, Kinetic Russia CEO, added: “I have long been impressed with Kinetic’s approach and expertise and to join the team as it launches in Russia is a fantastic opportunity. Although OOH is facing some significant challenges, we believe that Kinetic has the capabilities to utilise the great potential of the Russian market. I’m looking forward to further establishing Kinetic as the industry leader in this field.”