Lifebuoy: Lifebuoy - POP-UP Washrooms

  • Challenge

    Lifebuoy. a brand that champions healthy hygiene habits , Wanted to educate people of Pakistan about the importance of washing their hands It’s been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhea could be avoided.

  • Solution

    In Pakistan a large majority of people use public transport hence; Pop up washrooms were created alongside roads at Bus shelters.

  • Result

    More than 80,000 people were engaged through this activity. The campaign was featured across major social and local media Further, this campaign earned a great deal of talkability on social media for its creativity and objective orientation, hence multiplying the reach many folds.