Lifebuoy: Lifebuoy High 5

  • Challenge

    For every successful high5, Lifebuoy promised to teach the importance of hygiene to 5 underprivileged people . Lifebuoy wanted to give a fair chance to maximum people across various cities to participate in a Nobel cause through a simple gesture of #High5

  • Solution

    A digitally connected door was placed in most popular malls In Karachi & Lahore. The passersby in Karachi were able to connect to Lahore by simply opening the door. A simple gesture of High5 connected people in different cities for a common cause

  • Result

    Over 1m views & 1000+ experiential connects during the global hand washing day