Cornetto: Cornetto Beach Carnival

  • Challenge

    To establish Cornetto as an enabler to break the ice and capture the fascination for the ‘journey of love’. In an environment where few entertaining avenues are available to socialize

  • Solution

    The idea was to translate the main communication theme #breaktheice and the TVC ambiance into reality where youth can freely socialize and get a chance to break the ice To create such appealing environment a carnival setup was deployed by the beach. Where visitors could freely mingle and experience the fun environment. On purchase of every cornetto the visitors were entitled to experience activities like LTV rides, Selfie booth, concert and free wifi.

  • Result

    The carnival attracted a footfall of over 50,000 attendees and surpassed their goal to exceed their facebook likes.