The challenge was to execute an idea that has never been implemented before and has the ability to generate word of mouth and digital talkability for Coke Zero. Meeting the timeline was another challenge from technical and operational end.
In this specific campaign Kinetic proposed to synchronize the traffic counter with the Coke’s digital screen to unveil Coke Zero in Pakistan when the traffic countdown meter reaches ‘ZERO’. This campaign engaged and hooked a lot of commuters and is a great example of proximity advertising and contextually connecting audiences on the move.
This campaign got traction from digital media with a lot of people making videos and sharing it with their friends. Coca-Cola also sent this execution to their global offices as a best case which would later be replicated in the markets where Coke Zero is yet to launch.