Kinetic embraces the philosophy of audiences not posters. A format neutral approach is key to communicating with consumers on the move. We adopt a collaborative approach that draws on the breadth of resource & experience at Kinetic, whilst delivering greater understanding of the consumer and the broader OOH communications platform.
Out of Home planning is no different to any other medium in its requirement for a full and considered
brief. Our approach to planning and delivering all campaigns adopts a rigorous process, the Kinetic Pathway:
Brief
Insight & vision
Strategy
Planning
Investment
Evaluation
Brand vision
Objectives & strategy
Competition
Budget & timings
Understand target audience
How they behave, where they go, how we connect we them
Identify most relevant path to connect with them
Develop OOH strategy and understanding of its role within overall media mix
Negotiation strategy
Establish KPIs
Campaign optimisation
Rationale & visualisation
Amplify the strategy
Execute informed negotiation strategy
Deliver best value
Maximise investment
Learnings
Analyse campaign delivery
Establish pathway for added efficiency moving forward
ACADEMY COMPETITOR
KINETIC PEOPLE
ACADEMY SELECTOR
ACADEMY FREQUENCY OPTIMISER, ROADS, MIRAGE
ACADEMY INDICATOR
ACADEMY BENCHMARK, ZONE
Our approach is grounded in business & marketing objectives. The process is supported by industry tools & research, sophisticated mapping techniques and the integration of client data. Our planning and buying activity is supported by ACADEMY, Kinetic’s bespoke suite of planning & buying tools. For more information on this process and using these tools, please contact your local Kinetic office.
