Coca-Cola: Coca-Cola Zero Sugar's Launch

  • Challenge

    Launching Coca-Cola's new Coca-Cola Zero Sugar brand in the UK, while delivering proof of the new and improved taste through product trial.

  • Solution

    Kinetic encouraged passers-by to connect to free, hyper-local WiFi provided by bus shelters and interiors as well as pedestrian panels, dispensing vouchers in exchange for personal data and contact entry.

  • Result

    In total, nearly 70% of nearby audiences interacted with the experience, with over 30K customers who responded to the call-to-action and received digital vouchers. The campaign has been recognized as a best practice in contextual messaging.