Kinetic, the global leader in contextually connecting and activating audiences on the move, is expanding into Russia. Kinetic is part of tenthavenue, the WPP-owned connected consumer group.
Launching today on August 1, Kinetic Russia will be headed by CEO Ilya Cheredin. Cheredin joins the company from Poster Group, where he has worked for more than 20 years, most recently as Sales and Marketing Director.
“This is a hugely exciting expansion for Kinetic and we are thrilled to be bringing our unique expertise and know-how into this arena. We will be able to offer clients in Russia an enormously rich experience and we look forward to many exciting new opportunities over the coming months and years," said Mauricio Sabogal, Kinetic's Global CEO.
“I have long been impressed with Kinetic’s strategic approach and to join the team as it launches in Russia is a fantastic opportunity. While advertising 'on-the-go' is undergoing significant changes, Kinetic's expertise will greatly benefit Russian advertisers. I am looking forward to further establishing Kinetic as the industry leader in this field," said Ilya Cheredin, CEO of Kinetic Russia.