Kinetic, the global leader in contextually connecting and activating audiences on the move, is launching an automated Out-of-Home trading platform in the UK, bringing all of the country's media owners together for the first time.
The collaboration with Bitposter will offer an integrated trading platform to all major media owners including JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, as well other significant media owners across all formats in the UK.
By using the Bitposter platform, Kinetic UK will integrate its planning system, Aureus, with the inventory of the media owners, creating a private marketplace leveraging the Bitposter platform.
There will be significant benefits for Kinetic UK clients as the platform will provide a more efficient and effective service thanks to a streamlined process, allowing for increased data integration.
This wide ranging project, which is the culmination of more than a year’s work by dedicated Kinetic, media owner and Bitposter teams, sets the foundation for future programmatic versions of Out-of-Home trading.
"Our sector is undergoing an exciting transformational phase. This collaborative development will not only make the outmoded process of buying and selling media more efficient but will help allow the growing scale of OOH to reach its true potential," said Stuart Taylor, CEO Kinetic UK & Western Europe.
“This first step to digitize OOH trading is a great milestone for the industry. It will allow us to enhance our data led planning capabilities, so we are prepared for the digital transformation of our sector," said Paula Fernandez, Kinetic's Global Head of Data Tools & Analytics.