Kinetic Singapore, the outdoor advertising agency, has appointed Jess Tan as Business Director.

Tan, who takes up the newly created role with immediate effect, will be responsible for the day-to-day management of the Kinetic Singapore office, managing agency, client and vendor relationships as well as managing the Kinetic team.

Tan has extensive agency experience recently spending two years as Media Manager at MEC Beijing working across Accenture, Star Alliance and Sony Ericsson and previously as Media Group Head at OMD in Singapore working on clients such as Elizabeth Arden and Standard Chartered. She also spent three years at Zenith where she was a senior planner working on LVMH and Hewlett Packard.

 

Tan said: “I am very excited to be joining Kinetic at a time when Out of Home is playing such a dynamic role in the media arena. It will be a challenging yet fun journey, working with a vibrant team on innovative and creative ideas within the GroupM agencies.”

 

Irene Revilla, Managing Director of Kinetic Singapore, said: “We are delighted to have someone with Jess’s experience on board, she will be instrumental in bringing Kinetic Singapore to the next level. I am confident Kinetic Singapore now has an exceptionally strong team in place that will be able to develop the out of home proposition.”

In April this year Kinetic Singapore announced the appointment of Revilla as its new Managing Director. She combined the role with her existing position as MD of Kinetic International.