Vodafone: M-pesa The Green Currency

  • Challenge

    Vodafone m-pesa is a mobile Money transfer App and a digital wallet. Vodafone wanted to increase the download usage of m-pesa.

  • Solution

    Consumers were invited at selected Vodafone stores in Ahmedabad, all to exchange their old newspapers at rate of Rs. 20/kg; which was double the market rate. The announcement was made through radio and newspaper.
    The redeemed amount was given in form of digital currency and credited on their own m-pesa account.

  • Result

    25% increase in m-pesa download. INR 25 Lacs of digital money transferred.
    153 fully grown trees were saved with 9 tons of recycled newspaper.