At T3 terminal arrival, a large format video wall was converted into an interactive Zone for the flyers and greets them with red carpet.
Customized Arduino Technology was specially created with: Air blower + Motion Sensor + Sound As soon as any flyer passed by the screen, the digital sensor content got activated. With a gush of air and a growling sound. It’s the real time feel of power when Mustang zooooms by you!!
The interactive content had direct connect with the audience.
The placement of the media at the Airport was such that all arrival traffic had to cross the screen and experience the all-new FORD Mustang.
According to the customized Arduino programming data, over 9 Lacs commuters had interacted and experienced the Ford Mustang content over a period of 30 days.
Ford Mustang became the most-sold sports car in India.