Kinetic Active and partners DOOH.COM emerged clear winners at the Creative Out of Home Awards (COOH Awards) with 4 wins and the Grand Prix for The Sun, Land Rover and Lynx campaigns.
An impressive end to the year on the awards front and great to see the amazing Sun Tournamental campaign, getting the credit and recognition it deserves.
The Sun worked with Pulse Creative to provide headlines and updates generated in real-time, as Euro 2016 games unfolded in France, updating live as the action developed.
The Lynx #BiggerIssues campaign used real-time social media insight to power a dynamic national campaign across DOOH, social and display, with the objective of increasing awareness of the fact that suicide is the biggest killer of young men in Britain. http://www.dooh.com/portfolio-item/lynx-calm/
Land Rover’s #Hibernot campaign is about seeing winter differently. Land Rover has been encouraging people to Hibernot, by heading out to embrace the elements rather than staying at home with the heating on! The campaign asked people to enjoy the beauty of winter and share their images using #hibernot. http://www.dooh.com/portfolio-item/landrover1/
The winners are as follows:
Grand prix: Sun Tournamental
Campaign: Out of Home Campaign: Sun Tournamental
Campaign: Digital Campaign: Lynx #Bigger Issues
Campaign Integrated Campaign: Lynx #Bigger Issues
Innovation: Sun Tournamental
The other four commendations includes:
Campaign: Digital Campaign: Sun Tournamental
Digital: Use of Live Updates: Sun Tournamental
Digital: Use of Digital Technologies: Land Rover #Hibernot
Craft: Copywriting: Sun Tournamental
For more details and to see all of the 2016 winning campaigns visit: