Kinetic switched OFF the billboard lights and Neons from 7pm – 8pm in 8 metros on which their client campaigns are live contributing to saving around 22.70 Lac Watt of electricity in an hour.
Earth's Day was celebrated worldwide on 22nd of April to demonstrate support for environmental protection, where in numerous events, seminars, initiatives are organized all over the globe. In order to contribute towards the same Kinetic India decided to join hands with their clients and media partners to take a small initiative in this direction. On this day, Kinetic switched OFF the billboard lights and Neons from 7pm - 8pm in 8 metros on which their client campaigns are live contributing to saving around 22.70 Lac Watt of electricity in an hour. Skoda, Idea, Platinum Guild, Max Retail, Wrangler, Nike etc were a few clients who stood in support to this initiative.
On this occasion, Suresh Balakrishna, CEO - South Asia and Middle East commented, "Kinetic Worldwide is a corporate that is very aware of its social responsibility. Earth Day is just one such step in doing our bit for the environment and helping conserve it. We got a lot of support from our clients like Skoda, etc who have also contributed to the cause. You will see many such initiatives from Kinetic as the year rolls out."
Adding to above, Vaishali Banerjee, Managing Director, Platinum Guild India stated, 'The Earth Hour, is an effective way to spread awareness on environmental issues. Over the past few years it has become important because this gives a chance for millions of people to take a stand and actually make a difference. We have joined hands with our partners Kinetic to show our support for this cause. Through this we are ensuring that we do our bit, in reducing carbon emission and save energy. We feel this will go a long way towards making this a better planet for our future generation to come".
Commenting on this initiative Skoda India Brand said, "A small step towards a big cause of creating a more sustainable environment for a better future".
Kinetic Future further pledges to take up yearly initiative of beautifying the space at Kolkata - Taratala Flyover in association with Hiland Greens and AMM. Delhi - Vodafone Belvedere Park Metro Station which will be enhanced with Green Initiative project by planting nursery and trees.