That is our shorthand way of saying that we have a unique approach: We engage audiences while they are on the move and in a context that influences their decisions the most. On the go, consumers interact with touchpoints that deliver value, only receiving content that has meaning to them. Understanding contextual variables – from the device to the channel and real-time information such as time and location – leads to highly targeted messaging that aligns with customer behavior patterns. This establishes deeper relevance, connection and personalisation, generating interactions both in the real and virtual worlds.