SEAT has teamed up with Kinetic, Mediacom and creative agency McCannBlue to promote its new SEAT Ateca SUV. The campaign, which is running for two weeks utilises the newest technology in Out of Home to promote the new car.
To highlight the new LED ‘Welcome’ light feature on wing mirrors of the SEAT Ateca SUV, an innovative media-first can currently be seen on a billboard at Macken Street in Dublin.
A 2D special build of the car has been attached to the billboard, with an actual wing mirror connected to it. The wing mirror projects the car brand’s ‘Ateca’ logo on to the ground below, simulating the welcome light technology that is found on the new SEAT wing mirrors.
According to Susan Murtagh, account director with Kinetic: “Kinetic is delighted to team up with SEAT, Mediacom and McCann Blue to promote the latest in car safety technology with the newest in OOH innovation. The bespoke light projection really promotes the SEAT Ateca’s LED welcome light and perfectly showcases its benefits. This media-first innovation shows Out of Home at its best.”
Joanne Hurley, CRM & Digital Marketing Manager,SEAT adds: “We are very pleased to be working with Kinetic, Mediacom and McCann Blue on this unique project and have no doubt that the billboard on Macken Street will leave a lasting impression on passers-by. The 2D creative and welcome light functionality perfectly illustrates what motorists can expect from the SEAT Ateca. Contemporary features, innovative technology and cutting-edge design.”