Kinetic, the leading agency in helping brands connect with and activate their audiences while on the move, has embarked on a two-week campaign to highlight and demonstrate the dynamic capabilities of Digital OOH. Kinetic is showcasing its offering on Ireland’s first large format roadside digital screen Digipole, which was launched in September.
Kinetic is leading the way in making OOH more engaging and interactive for brands by utilising dynamic data and technology. The specialised team converts this into an Active Journey by driving passers-by to take action in context. The campaign effectively demonstrates to advertisers the benefits of DOOH advertising and how Kinetic can orchestrate an Active Journey to engage customers. Over 100 pieces of dynamic copy are running on the Digipole as part of Kinetic’s campaign linking into day, day part, location and upcoming events.
The Digipole format from JCDecaux delivers exceptional stand-out with a screen size of 8.4 square metres. The roadside screen carries 6 x ten-second static digital slots per minute per side and delivers excellent visibility in all conditions, day and night.
Simon Durham, CEO, Kinetic Ireland, said: “The launch of the Digipole; Ireland’s first large format, roadside digital screen is another step forward for the Out of Home industry. At Kinetic, we’re committed to pioneering new ways to make OOH interactive and amplifiable. Using the dynamic capabilities of Digital OOH allows us to tap into consumer mindsets at multiple times throughout the day and target accordingly. Feedback from clients and agencies has been hugely positive.”
Tony O’Flanagan, Marketing Director, JCDecaux, said: “JCDecaux have been investing in digital out of home in Ireland for a number of years now. The ability to provide a Digipole with real time messaging capabilities in the heart of Dublin 4 is a hugely exciting prospect for us and the reaction from our clients has been fantastic.”
The double-sided Digipole is located in Ballsbridge, Dublin 4 where multiple flows of heavy traffic head into and out of Dublin City Centre every day. It is also situated in close vicinity to the Aviva Stadium, the RDS, Herbert Park and a number of business, hotels, restaurants and bars. The Kinetic campaign is running from 11th - 24th September.