Kinetic Ireland, the leading Out of Home (OOH) media agency, is pleased to announce the appointment of Aoife Hudson as Deputy Managing Director, effective 1st November. Her appointment reinforces Kinetic’s commitment to delivering new ways to make Out of Home interactive and amplifiable.
Data and new technologies have helped the OOH industry to evolve and adapt to the growing demands and expectations of brands that utilise OOH to engage with audiences. In preparation for future trends and developments, Kinetic has created this new role to ensure the business continues to grow and meet client demands.
Simon Durham, CEO, Kinetic Ireland commented, “The timing of Aoife’s appointment is right as we see continued developments, particularly in Digital OOH, and alignment with other media such as mobile and experiential. Aoife’s ambition and commitment will help drive Kinetic forward and will play an important role in the future development of the company.”
Speaking about the appointment, Carol Hogan, Managing Director added, “The direction the business takes into the future is always on the agenda. Aoife’s range of skill sets is very relevant and I look forward to working with her to deliver our shared vision for the company.”
Aoife, a graduate of IT Tallaght, joined Kinetic in 2012 working on clients including Heineken, Paramount Pictures and Vhi Healthcare. In her previous role as Strategic Business Director, Aoife encouraged and implemented creativity and innovation across the Kinetic client and agency portfolio. She also served as President of the Kinetic Global Junior Board where she worked closely with the Global Board of Directors towards the future global growth of Kinetic.