Kinetic is proud of our achievements in creating and delivering Out
of Home media solutions to our client partners.
Out of Home is not
just about posters, but engaging with people whilst they are on
the move and living their daily lives. As the last truly broadcast medium,
stand out and relevance is everything. Here you’ll find a selection of our work from around the world, links to
local initiatives through our extensive local office network, plus an
archive of some of our more interesting work.
The Economist wanted to break its ‘mould’ in the USA with high impact multi-format Out of Home campaigns to deliver a joined-up and relevant message, to give them genuine penetration. Click here to read more >
To connect style-conscious and young audiences in major cities, building awareness of the model. This campaign was the first ‘brand identity network’ in the market. Click here to read more >
Jockey
Nokia
Sony Ericsson (Europe)
Jockey wished to capture worldwide attention for the launch of their 3D-Innovations product range. A campaign in the autumn of 2007 promoted the launch of their 3D-seamlessTM waistband. Click here to read more >
Nokia’s aim was to create a campaign which communicated that Nokia WAP phones make browsing simple and are the perfect tool for internet access on the go by demonstrating their ownership of the technology platform. They identified a technology-friendly, young professional target audience. Click here to read more >
Sony Ericsson aimed to increase exposure of their sponsorship of the Women’s Tennis Association in participating cities around the world during 2006. They were looking to utilise Out of Home opportunities to support local in-store promotions and create memorable events. Click here to read more >
Vodafone
To reawaken the Vodafone brand and change public perceptions about its value, plus to challenge its price-based competition. To provoke a public reappraisal of what ‘value’ in the mobile telecommunications marketplace means, Vodafone, OMD UK, BBH and Kinetic looked at two elements; ubiquity and recency. One focused on choosing a medium that successfully supported various messages around Vodafone’s broad, innovative value offering. The messages needed to be kept top of mind all year round. Click here to read more >
