 |
germany: adidas
Adidas welcomed world cup visitors with a memorable campaign.
|
|
|
 |
global - bbc world service
A BBC campaign targeting countries where other worldwide radio stations and advertisers haven't ventured.
|
|
|
|
|
 |
global: sony ericsson
Sony Ericsson raised awareness of their association with women’s tennis by bringing the tennis tour to the people.
|
|
|
 |
india: brooke bond
A unique and innovative campaign promoting Brooke Bond Taj Mahal Tea.
|
|
|
 |
india: kathalaya
Kinetic were asked to help promote Kathalaya’s storytelling festival, bringing back the art of storytelling to young children.
|
|
|
 |
pan-european: sony ericsson
Kinetic and Sony Ericsson promote the new Cyber-Shot phone with a larger than life interactive and demonstrative campaign.
|
|
|
 |
singapore: l’oreal glam shine
L’Oreal launch new product with captive OOH campaign.
|
|
|
 |
spain: dyc whisky
DYC use pavement drawings to target a young urban audience.
|
|
|
 |
uk: 3 mobile
3 promote talk time connectivity on 3 phones and build brand awareness.
|
|
|
 |
uk: 3 mobile – world cup 2006
The objective was to drive brand awareness of 3’s mobile TV application and new World Cup highlights service.
|
|
|
 |
uk: carling live 24
Kinetic used a variety of Outdoor formats in and around London to promote Carling Live 24.
|
|
|
 |
uk: charlie and the chocolate factory
Innovative campaign creates hype in UK.
|
|
|
 |
uk: coors
Coors promoted Coors Light Beer amongst the student population of the UK.
|
|
|
 |
uk: grolsch
Grolsch create a buzz in Edinburgh with 'Green Light District'.
|
|
|
 |
uk: ibm
IBM communicate their capabilities with the strapline “What Makes You Special?” and also demonstrate how IBM is the “Innovator’s Innovator”.
|
|
|
 |
uk: lastminute.com
Online booking outfit lastminute.com took advantage of new advances in digital media formats, by booking LED screens on the side of London buses.
|
|
|
 |
uk: lynx click
Lynx use OOH to launch their new ‘Click’ variant targeting young, male consumers.
|
|
|
 |
uk: nike
Nike build brand awareness during the world cup whilst also celebrating Wayne Rooney’s return to form after injury.
|
|
|
 |
uk: sony ericsson
Sony Ericsson launch their W800i WalkmanTM phone.
|
|
|
 |
uk: sure
Sure reinforce the message of superior protection on a large scale.
|
|
|
