Axe: Find The Magic

  • Challenge

    Supporting the entire new Axe line with three new products ranges through OOH campaigns in Brussels. Showing that Axe is no longer a brand for teenagers but it becomes young adults brand. Finally, this campaign is aim to create interest and emotions hence the name "Find Your Magic".

  • Solution

    Customized containers in brand colors have been placed in a strategic location with a very high traffic. Young men had a beauty retouch with Axe products and also could take a picture that were used for a national OOH campaign. In search of a perfect ending, an olfactory experience was offered to metro passengers.

  • Result

    +/- 400 persons were groomed during the whole period. The target group enjoyed a new experience. They also posted and shared their pictures and feelings online.