Activia Fusion: Vending Machine

  • Challenge

    Reaching a female audience for Activia Fusion. Putting women in the spotlight, celebrating women in general.

  • Solution

    Women were ‘offered’ a personal assistant for one day, whom they could access by taking him out of a life size vending machine en tagging him along. A shopping outlet, a little time for ourselves to have fun ... all women would appreciate this. To help them fully enjoy this moment, Activia Fusion, Maxus, Boondoggle, Kinetic and Clear Channel created an unusual promotion.

  • Result

    A lot of women ‘made use’ of the men and were very enthusiastic about it!