It is under the theme "Where will Brussels take you" that Visit Brussels is running an international campaign which aims to rebuild the image of Brussels in Belgium and abroad and to drive tourists on an online platform (www.takemeto.brussels) where they have the possibility to win a city trip for two to Brussels.
This OOH campaign started beginning May in several European countries (Belgium, France, the United Kingdom, the Netherlands, Spain and soon Germany) on different formats (Digital screens, street furniture, big banners, etc.) and in strategic locations (Street, airports and train stations). A total of 6 countries and 8 cities including Brussels, Antwerp and Namur.
Want to see it live in Brussels ? You can still admire the full wrapped escalator of the Thalys platform in Brussels South Station (until the end of June) and the Giant exposition Banner Located at the exit of Brussels airport (until the end of August).
This campaign was centrally handled by Kinetic Belgium.