Programmatic OOH: Kinetic on stage @ IAB

In this constantly changing digital environment, IAB organized on November 16th and 17th the ''IAB AdOps Day special 'Programmatic All Media'' to bring together professionals from Media and Programmatic Solution providers who shared their experience and solutions to embrace the future of the commercialization of ad spaces. One of the speakers, Arno Buskop, Head of Data Tools and Analytics Kinetic Benelux presented ''What does programmatic mean for OOH?''