In order to promote the association Notre Abri, to increase their data and to collect funds, Kinetic set up a pro bono Out of Home campaign to interact with children and parents.
Notre Abri is a non-profit organisation which shelters 56 toddlers from 0 to 6 years old who have been placed there for various reasons by the youth assistance or sometimes by the parents themselves. The Kinetic team first ran an activation campaign at various places like Carrefour, railway stations, Kinepolis and shopping malls. It was ran during school holidays, at most favourable moments to reach parents with their children.They let children drew on tablets and they diffused these drawings real time on digital screens. The best drawings were printed and posted on CLP's around Notre Abri the week after the activation.To close this campaign, the Kinetic team organised an ice cream tasting with the toddlers at Notre Abri and handed them the collected drawings. This Kinetic project was carried out in collaboration with Notre Abri, JCDecaux, DOOH Media, Clear Channel, MediaLED, Guidooh, Brightfish, GSI Printing, Promo Sapiens, Pop Media, Lunch Garden and Pacitti.