Kinetic Belgium is proud to announce that they have won two prizes during the OOH King Awards. This event organised by Clear Channel Belgium and JCDecaux Belgium has for main objective to promote the Out of Home industry and to highlight its innovative side.
The Silver OOH Kings of Efficiency prize has been awarded to Kinetic and Maxus for the “Make a mess – In de vuilbak” campaign of Vlaamse Overheid. The effectiveness of this OOH campaign was underlined by 30% less waste during the campaign. It demonstrates how OOH can be immediately effective.
The 2nd won prize is the Silver OOH Kings of Planning awarded to the “Ola #goodbyeserious” campaign of Unilever. It results from a collaboration between Mindshare and Kinetic. In fact, OOH has played an important role in this campaign (80% of the Media mix) and has helped to achieve the campaign goals.