If you live in the north of the country, you may have seen KBC Live OOH campaign. Street furniture topped by a 2D question mark in KBC colour.
Thanks to KBC Live, clients can ask any question at any time without coming to the agency. To show this accessibility to the customers, the displays showed off some potential questions of clients, from the credit card to pension saving.
This OOH campaign was in street environment (Clear Channel), in railway stations (Publifer) and in leisure places via Guidooh. An action led by the listed sales houses, TBWA, Mindshare and Kinetic.