The collaboration between Brussels Airport Company (BAC) and JCDecaux continues. The media owner won the exploitation of Brussels Airport for the coming 7 years. It means the installation, the management and the commercialization of the ad devices both inside and outside of the airport.
Brussels Airport is among the busiest airport in Europe with 21.8 million travellers per year. JCDecaux plans to improve the traveller-experience and the ads visibility. Concretely, the company plans to replace all the 2m² furniture by 75’’ and 85’’ digital screens.
Designed to easily integrate the airport architecture, these new screens will offer more flexibility to advertisers.
A large range of other solutions will also be proposed to advertisers. The airport area can welcome brands events, podiums or immersive zones to allow the advertisers to express themselves.