OOH continues its digital expansion in Belgium. Stakeholders of OOH as Clear Channel and JCDecaux are gradually rolling out digital screens everywhere in the country.
After installing City Play, a digital network in the heart of Brussels, Clear Channel expand the network with 23 digital screens. 12 digital CLP’s are placed in Knokke and 11 in Koksijde. Two popular regions at the seaside in Belgium.
In the same view, JCDecaux launched Digital Brussels. 45 screens (75 inch) located in the city centre. The screens are placed at the entrance of the most frequented metro stations. These new digital displays replaced the previous traditional posters.
OOH’s digital expansion is an opportunity for advertisers to capture the attention of their audience and be close to them.