As from September LijnCom will be installing screens inside two trams in Ghent. This proof of concept should be followed by the installation of screens in the main tram and bus lines in Flanders in 2017. The screens will be displaying a mix of advertising & infotainment. The proof of concept will last three months, with three screens in each tram. Advertising slots are modules of six seconds in loops of 120 seconds (9 advertising slots - 54 seconds - available within 1 loop).